1. CTM acts like a film company, not a traditional agency
CTM rejects fixed agency teams. We hand-pick award-winning talent to deliver success on each and every project. It’s just like film producers hiring the right stars and the perfect crew to bring a script to life.
The CTM talent database contains over 30,000 gifted creative specialists. We select and direct the perfect team to handle strategy, concept development, design, development and production. Where appropriate, we supplement our talent pool with global creative crowd-sourcing.
So CTM is a lean, cost-effective start-up. Yet we can offer you more breadth of resource than any other agency.
2. CTM offers fusion thinking, not fragmented thinking
CTM rejects fragmented agency structures. We bring strategists, creative, media planners, technologists and data analysts under one roof, and into one conversation. When they all work together on a project, we actually reach the hearts and minds of consumers. And 1 + 1 = 3.
CTM also creates in collaboration with the platforms, with clients and with customers. And because we are plugged into the start-up scene, we always work with the best new ideas.
At CTM, none of us is as smart as all of us.
3. CTM only does remarkable
CTM rejects ordinary. In today’s cluttered media world, ordinary thinking is a waste of money.
We know that remarkable stands out. Remarkable makes a brand different. Remarkable gets people talking and involved. We search for remarkable stories, remarkable experiences, remarkable products, remarkable executions, remarkable offers – anything, so long as it isn’t ordinary. Because ordinary gets approved in meeting rooms and sinks without trace in the real world.
CTM can help your brand to be remarkable.